At MDC Group Inc., we strive for excellence in everything we do... and as we pursue excellence we adhere to these important guiding principles:

• Believe in the dignity and the importance of the individual.
   
• Create a standard of excellence recognized by the Incentives & Promotions industry as Superior.
   
• Believe that honor, integrity and principles are the foundation of a great life and company.
   
• Commit to mutual loyalty and trust between MDC Group Inc. and its IPCs.
   
• Continually improve the vehicle of opportunity and the pursuit of financial freedom for all IPCs.
   
• Commit to ongoing personal growth and development through professional training and educational programs.
   
• Continually expand our market share by providing the most effective and highest quality products and services available.
   
• Continually improve the systems for recruiting only the highest quality, most qualified candidates as IPCs.