Businesses Use Our Vacations To:

	Motivate Consumers To Purchase
	Encourage Brokers/Dealers To Increase Volume
	Meet New Sales Quotas
	Improve Employee Performance

Here are some examples of how vacation promotions help clients increase sales and bottom line profits!

	A small town auto dealer runs a sixty day “Getaway Incentives” promotion.  The vacation awards are used to build traffic (test drive a new or used car or truck and register to win a vacation), close sales (buy any new or used car or truck, get a 3day 2night family vacation) and sell add-ons (buy the extended warrantee and get an additional nights stay with your vacation).  The dealer advertised the promotion with its typical radio, news paper, and direct mail.  IN addition the dealer purchased marketing material from the IPC to decorate the showroom and lot such as banners, posters, balloons, and buttons.  The result?  I’m glad you asked.  Sales increased by 29% for new cars; 34% for used cars and trucks, and 100% for new trucks!!!
	A local bank with 24 branch locations runs a home equity line of credit promotion aimed at two target audiences.  The first is current bank customers with between $3k-10k monthly checking balances without a current lending relationship with the promoting bank.  The second is getting non-bank customers 30-55 years old; a household income of 70k or more and have owned their home for 5 years or more.  The goal was to bring in 350 new loans at $20,000 each for a total of $7million in loan draws.  There were two 60 day promotion periods; June-July and September-October, those who qualified received a 3day/2night family vacation award.  The communication strategy was newspaper advertisements, branch point of purchase materials (banners, poster, etc.), and direct mail to both bank customers and targeted non-customers and in branch phone messaging.  The results were as follows: 277 New Loans $12,875,674 in New Loan commitments (184% of goal) $9,656,724 in total Loan Draws (138% of goal)
	A plumbing supply wholesaler runs a 90 day “loyalty program” promotion to motivate targeted dealers and contractors to purchase more of their plumbing products from their company as opposed to the competition.  The qualifier to earn the 4day/3night family vacation awards was to increase purchases by 20% from the previous quarter.  Each sales person targeted 10-15 accounts and a combination of direct mail and sales calls to update the customer of progress toward their goal were used to implement the promotion.  The resulting sales increase was $996,962 which represented a 79% increase over the previous quarter from these same accounts.
	A direct sales company typically awards its top sales rep’s with a luxury group trip to a different destination every year to destinations such as Hawaii, Puerto Rico and Rome.  Because of the high cost of such awards the typical program would award only the tip 10% of the sales force. This year the company decided to set up a travel award program for the middle level of sales force.  The company ran a summer sales promotion aimed to spur sales during a typically slower sales period.  While budgeted for 150 award winners, over 200 of the sales people qualified!

You might be thinking “what kind of businesses use vacations in their customer promotions or employee awards?”  There are tons of businesses you drive by daily:

	Car, boat, mobile home dealers offer promotions to customers-buy this product this week – get a family vacation worth as much as $1,000.00.
	Banks, credit unions, and mortgage brokers offer vacations as an incentive to take out a new loan or refinance an existing loan.
	Manufacturers or wholesalers offer an incentive to their customers to do “X” amount of additional business this quarter- get a vacation.
	Any business may offer them as employee incentives or bonuses.  The list is endless!

Your clients wins with a high value, low cost incentive or award product.  They literally are buying $5-700 worth of value for every $200 they spend.  You win with the immediate profit and residual income a product like this brings.

Let’s take a look at these vacation products.
Each vacation certificate includes a choice of destinations.  Our award products offer a variety of destinations both in the United States and around the world.  We offer two main levels of travel awards:

	Hotel Accommodations Only
	Hotel & Amenities

Your customers will see how the high perceived value and your low cost can leverage their promotional dollars.  That is what customers look for in this economy: VALUE!
 

For a complete list of vacation products go to www.getawayincentives.com.

Our Getaway Incentives website was built so that our IPCs would have a website that showcased every detail of every vacation.